Challenge: Young adults have an issue organizing and scheduling in-person potluck post-covid.
Solution: FLAVOR streamlines the efficiency and organizational efforts around event planning and socializing. It allows users to share their allergies, ask questions in a chatroom feature, save recipes, and make new friends.
- UX/ UI Designer
- UX Researcher
- September – October 2022
- User Research
First, I conducted a series of virtual semi-structured user 1:1 interview studies, gathering insights from a diversified poll of 8 targeted prospective users from ages 18-38. The first set of questions targeted understanding the user’s needs, behaviors, habits, and pain points as both a host and guest of potlucks.
Some key findings include:
- The need for collaboration
- Ability to chat with guests
- Selection of course option to prevent overlay
- Option to list allergies to avoid cross-contamination
- Ways to share recipes with friends and save favorite dishes
Then, I conducted a competitor analysis on the direct competition. I navigated the features to determine commonalities and gaps. I then audited recipe-building applications to address the needs of the recipe feature of FLAVOR. After, I created a preliminary draft to outline the business objectives, desired user outcomes, and intended personas to target.
Persona 1: Josie
Josie is a single female who just graduated with her Master’s Degree and moved back home with her family on Long Island. Since most of her hometown friends moved back home as well, she is trying to host potlucks to rekindle relationships. She needs an organizational way to coordinate gatherings with her friends, especially that everyone she knows has a passion for cooking and baking.
Last summer Josie tried to plan an outing with her friends, but it was so unorganized. Because it was planned via SMS, there was a miscommunication and everyone brought dessert except one person who only brought an entree. This was frustrating for her because there was no proper three-meal course as desired.
Goals: Rekindle relationships with old friends through potlucks and share recipes.
Frustrations: She has tried to plan potlucks in the past, but planning then through texts was unorganized.
Geographic location: Long Island, NY
Occupation: Program Manager
Persona 2: Eddie
Eddie is a culinary student who just got over a breakup. He needs emotional support and is eager to meet new people to distract himself and possibly meet his next girlfriend. He usually likes to go to new restaurants to try food, but would like to bring together friends in person to test out his recipes. Most of his friends are in culinary school. He needs a way to share recipes and schedule a potluck.
Goals: Meet new friends and test out/ share recipes.
Frustrations: He does not know how to stay organized in his planning nor has a lot of friends to invite.
Geographic location: Poughkeepsie, NY
Challenge 1: Construct an interface with seamless accessibility for users to easily view events, attendees, and recipes. Creating a platform to view the two pivotal sections of our app was necessary: recipes and events.
Challenge 2: Create a center for invitee interaction. This gives users the opportunity to meet new friends, interact with attendees before meeting them, and ask the host questions.
Challenge 3: Develop an interface to allow users to view historic events and save recipes they enjoyed. With so many recipes, members of potlucks can save their favorite ones to re-create.
There were two different phases that occurred during the wireframe process: ideation 1, 2, and 3. The first ideation consisted of crazy eight explorations and paper wireframing. Then for the next phase, I created low-fidelity wireframes followed by testing and another two rounds of edits before I continued to create high-fidelity wireframes. The final ideation consisted of four rounds of high-fidelity framing with the integration of interactive designs in button components and screen navigation. One of the most important changes made was on the home screen: bucketing the top-used interfaces in a horizontal swiping feature.
With every phase in the process, I documented the user’s experience for each task I asked them to complete into an Excel Sheet. I reviewed their click path, recorded their observations and quotes with each process, and tanked them 1-3 based on the difficulty of the completion rate. I then organized my findings into an affinity map to spot trends.
Round 1A/B Findings: Users want fewer clicks to achieve their goal; Users want larger text and less crowded screens; users want seamless ease of use and to not have to think on the spot to create options for menu courses; users want the option to document allergies to be included.
Round 2: Users want more clarity on the messaging center; favoriting recipes should be easier to save; the new flow of the homepage is easier to follow; having the option to select the course of desire.
Design System Style Guide
Solution + Takeaways
Users overall want an interface that will take the least amount of effort to achieve a goal. They want an easy seamless process from start to finish when creating events and sharing recipes.
- View and add event
- View and add recipe
- Join chatroom to connect with attendees and make new friends
- Keep track of previous events to store as memories
To view my prototype, please view it here or contact: firstname.lastname@example.org
Next steps: Conduct another round of usability studies to validate if designs are cohesive enough; Conduct more user research to determine what users need when creating potlucks; Host a potluck from the app to see step-by-step the process and feedback from others