Josie is a single female who just graduated with her Master’s Degree and moved back home with her family on Long Island. Since most of her hometown friends moved back home as well, she is trying to host potlucks to rekindle relationships. She needs an organizational way to coordinate gatherings with her friends, especially that everyone she knows has a passion for cooking and baking.

Last summer Josie tried to plan an outing with her friends, but it was so unorganized. Because it was planned via SMS, there was a miscommunication and everyone brought dessert except one person who only brought an entree. This was frustrating for her because there was no proper three-meal course as desired.

Goals: Rekindle relationships with old friends through potlucks and share recipes.

Frustrations: She has tried to plan potlucks in the past, but planning then through texts was unorganized.

Age: 24

Gender: Female

Geographic location: Long Island, NY

Family: Single

Occupation: Program Manager

Eddie is a culinary student who just got over a breakup. He needs emotional support and is eager to meet new people to distract himself and possibly meet his next girlfriend. He usually likes to go to new restaurants to try food, but would like to bring together friends in person to test out his recipes. Most of his friends are in culinary school. He needs a way to share recipes and schedule a potluck.

Goals: Meet new friends and test out/ share recipes.

Frustrations: He does not know how to stay organized in his planning nor has a lot of friends to invite.

Age: 18

Gender: Male

Geographic location: Poughkeepsie, NY

Family: Single

Occupation: Student

There were two different phases that occurred during the wireframe process: ideation 1, 2, and 3. The first ideation consisted of crazy eight explorations and paper wireframing. Then for the next phase, I created low-fidelity wireframes followed by testing and another two rounds of edits before I continued to create high-fidelity wireframes. The final ideation consisted of four rounds of high-fidelity framing with the integration of interactive designs in button components and screen navigation. One of the most important changes made was on the home screen: bucketing the top-used interfaces in a horizontal swiping feature.

With every phase in the process, I documented the user’s experience for each task I asked them to complete into an Excel Sheet. I reviewed their click path, recorded their observations and quotes with each process, and tanked them 1-3 based on the difficulty of the completion rate. I then organized my findings into an affinity map to spot trends.

Round 1A/B Findings: Users want fewer clicks to achieve their goal; Users want larger text and less crowded screens; users want seamless ease of use and to not have to think on the spot to create options for menu courses; users want the option to document allergies to be included.

Round 2: Users want more clarity on the messaging center; favoriting recipes should be easier to save; the new flow of the homepage is easier to follow; having the option to select the course of desire.